Events
Conference Presentations

Effects of Social Networks: Takeaways from the Digital Entertainment Industry

Elisabeth Honka, University of California, Los Angeles

As consumers socialize and share their experiences with products and services online, it is crucial for companies to understand how their purchase decisions and product engagement are influenced by the experiences and opinions of friends as well as the information generated by the social network as a whole. Elisabeth Honka will discuss research analyzing the effects of social networks on product adoptions and the amount of user-generated content in the online movie streaming market. She will talk about the differential effects of information from friends versus strangers, opinions versus actions, and accelerated consumption (i.e., binge watching).

Related Conference:

Harnessing Marketing Analytics for Business Impact

To access presentation materials, you must login or register for full access.

3 WAYS to GET CONNECTED

Business

Employees of MSI Member Companies enjoy the benefits of complete online access to content, member conferences and networking with the MSI community.

More

Academic

Qualified academics benefit from a relationship with MSI through access to msi.org, conferences and research opportunities.

More

Public

The public is invited to enjoy partial access to msi.org content, a free e-newsletter, selected reports and more.

More

Stay Informed

The MSI Mailing List

Subscribe to our email list to stay informed about upcoming events, news, etc.

Social Media