Marketing Management: Fast and Slow
Eric Johnson, Columbia University
The life of a marketing manager is full of decisions. Eric Johnson reviews how these have changed in the last decade, and looks at the appropriate roles of intuition and systematic thinking. He focuses on decision making under risk, and suggests major insights that have emerged from psychology and behavioral economics in the last 20 years. He also discusses how our view of consumers has changed, focusing on the influence of environmental characteristics on consumer choice and how these operate without awareness.
Related Conference:Nov 12 – 13, 2014
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