Social Media Management from a Cultural Perspective
Ashlee Humphreys, Northwestern University
Social media strategies are often built and executed with an eye toward data and analytics and with specific commercial goals. Yet, the way consumers interface with social media is indelibly cultural and profoundly embedded in social norms, values, and practices. Based on her recent book Social Media: Enduring Principles, Ashlee Humphreys will present a framework for understanding and addressing the tensions firms face when managing social media in a complex cultural environment.
Related Conference:May 10, 2017
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