Applying Neuroscience to Market Research in Advertising and BrandingApr 27, 2017 Webinar featuring Deepak Varma, Global Head of Neuroscience Insights, Millward Brown, Inc.
Deepak Varma will present new applications of neuroscience to market research in advertising and branding.
Innovation Equity: How to Combine Demand Forecasting and Customer Management Principles to Determine What an Innovation is Really WorthApr 13, 2017 Elie Ofek, Harvard University
Elie Ofek will present a novel framework that combines a wealth of research from two marketing domains: innovation diffusion and customer relationship management.
*Key Takeaways: Customer Experience Beyond the HypeApr 07, 2017
Key takeways and highlights from Spring 2017 Board of Trustees Meeting: Customer Experience Beyond the Hype
Retention Through Experience in a “Switch & Save” WorldApr 07, 2017 Ben Grossman, Jack Morton Worldwide and Jenna Lebel, Liberty Mutual Insurance
Jenna Lebel, from Liberty Mutual Insurance, and Ben Grossman, from its agency Jack Morton Worldwide, will discuss how the 100+ year-old mutual company is working to increase customer retention by claiming a role before and beyond the claim.
Building Customer Engagement in a Digital Big Data WorldApr 07, 2017 Jim Sprigg, Director, Database Marketing & Analytics, InterContinental Hotels Group
Jim Sprigg will discuss how the use of “offer bundling” and marketing science allows IHG to select the most influential offers for each customer, and to present them consistently across channels.