Events
Conference Summaries

Board of Trustees Meeting: Finding Growth in Disruption

Prepared by Scott Cowley, Matt Godfrey, and Ainslie Schultz, 2016, 16-304

Emerging technologies and changing consumer behaviors are upending current marketing wisdom and practice. How might firms respond? At MSI's Fall Board of Trustees Meeting, held on November 5-6, 2015 in Phoenix, Arizona, academic experts and marketing leaders offered insights, predictions, and stories of new ways to prosper and grow.

“I find out what the world needs, then I proceed to invent it”
Sean Burke, General Electric Company

Marketing Strategy for the Sharing Economy
Arun Sundararajan, New York University

How Big Data Can Help Improve (or Disrupt) Customer Satisfaction
Shawn Utke, Panera Bread Company

Transforming the Customer Experience: Small Details That Make a Big Difference
Nancy J. Sirianni, Northeastern University

Art and Aesthetics in Marketing
Henrik Hagtvedt, Boston College

Consumer Experience in the Internet of Things
Donna Hoffman, George Washington University

A New Wave of Digital Disruption Models
Thales S. Teixeira, Harvard Business School and Cheryl Han, Keaton Row

How SciFi Is Changing the Future of Retail
Kyle Nel, Lowe’s Home Improvement

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Board of Trustees Meeting: Finding Growth in Disruption

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