Winners of 2007 Robert D. Buzzell MSI Best Paper Award Announced
MSI is delighted to announce the winners of the 2007 Robert D. Buzzell MSI Best Paper Award. They are: "Aligning the Organization with the Market" by George S. Day (MSI Report 05-110) and "Customer Perceptions of Product Quality: A Longitudinal Study" by Debanjan Mitra and Peter N. Golder (MSI Report 05-120). The award was instituted in 1993 to honor the authors of the MSI working papers that have made the most significant contribution to marketing practice and thought. It also signals the kind of writing and research that is of lasting value to corporate marketing executives.
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