MSI in Research World magazine

The April issue of Research World magazine features CMO Earl Taylor summarizing an MSI conference presentation on consumers and online opinions. With a new look at how ideas spread, the issue includes a think-piece on the transition from “me” to “we” marketing and the growth of word-of-mouth marketing as well as interviews with President Obama’s pollster, consumer insight experts from Procter & Gamble, and with social networking experts about using listening posts to get closer to consumers.

Published 11 times a year and read in over 100 countries, Research World addresses leading-edge marketing issues in articles that are both analytical and practical. The May issue will talk about the role of research in consulting citizens to engage and listen to the electorate and even reinvent democratic processes. For a special subscription offer, please click here.