Zeithaml receives AMA Irwin/McGraw-Hill Award

At the Winter Educators Conference of the American Marketing Association, Valarie Zeithaml received the AMA Irwin/McGraw-Hill Distinguished Marketing Educator Award, for her long-standing leadership in and extensive contributions to marketing education and the marketing discipline in general.

In her remarks, Zeithaml cited MSI’s long-time support of her research, including the SERVQUAL and “gap model” studies. She noted, “MSI’s view of the world—connecting academia and practice with rigor, relevance, and readability—meshed perfectly with my own.”

Zeithaml, University of North Carolina, is a former Academic Trustee. In 2004, she and A. Parasuraman co-authored Service Quality as part of MSI’s Relevant Knowledge Series.