Gerard Tellis Receives Lifetime Achievement Award in Pricing Research
Academic Trustee Gerard J. Tellis was awarded the Lifetime Achievement Award in Pricing Research at the November 2009 Behavioral Pricing Conference at the University of Central Florida. Tellis is Director of the Center for Global Innovation and the Neely Chair in American Innovation and American Enterprise at the Marshall School of Business, University of Southern California. He has been an MSI Academic Trustee since 2004.
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