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Top Five MSI Reports Downloaded January-June 2010

Do Satisfied Customers Always Buy More? The Roles of Satiation and Habituation in Customer Repurchase
Glenn B. Voss, Andrea Godfrey, and Kathleen Seiders, 2010 [10-101]
Develops a framework for understanding the relationship between customer satisfaction, moderating variables, and repurchase levels. Explicates two types of moderating effects—complementary and substitution—and finds that satiation and habituation are the key mechanisms across different purchase categories.

Customer Satisfaction, Analyst Stock Recommendations, and Firm Value
Xueming Luo, Christian Homburg, and Jan Wiesecke, 2009 [09-215]
Uses a large-scale longitudinal dataset to explore the implications of customer satisfaction for firm value via the mechanism of analyst stock recommendations.

An Empirical Investigation of the Impact of Gasoline Prices on Grocery Shopping Behavior
Yu Ma, Dinesh Gauri, Kusum Ailawadi, and Dhruv Grewal, 2010 [10-100]
Examines the effect of gas prices on grocery shopping behavior using IRI panel data from 2006–2008, which track panelists’ complete purchases in grocery stores, drugstores, mass merchandisers, and warehouse clubs. Quantifies the impact on consumers’ total spending and examine the potential avenues for savings.

Sources of Social Value in Word-of-mouth Programs
Barak Libai, Eitan Muller, and Renana Peres, 2010 [10-103]
Investigates the process by which word-of-mouth-related (i.e., seeding) programs create profitability for new products via customer acquisition and purchase acceleration. Uses an agent-based modeling approach to simulate the penetration process of a new product into a social network.

The Role of Marketing and Sales in Organizations and Its Impact on Performance
Oliver Götz, Ann-Kristin Hansen, A-Ram Jo, and Manfred Krafft, 2009 [09-118]
Explores whether powerful marketing and sales departments strengthen the performance of market orientation; uses email questionnaire across industries.