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Special Report

The Impact of User-generated Content on Product Innovation

David A. Schweidel, Aric Rindfleisch, Matthew S. O'Hern, and Kersi D. Antia, 2010 [10-203]

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Examines the impact of three types of user-generated content (reports, requests, and revisions) on two innovation outcomes (product development and market response); uses longitudinal sample of open-source software projects to model the monthly incidence of new product releases, product downloads, and user-generated content activity.



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