Rumination and Financial Decision Making among the PoorOct 13, 2016 Gita Venkataramani Johar, Rachel Meng, and Keith Wilcox, 2016, 16-129
Why do economically disadvantaged consumers make myopic financial decisions such as overborrowing and taking on harmful loans? This study points to "financial rumination" and tests two strategies for reducing ruminative thinking to improve financial decision making.
The Impact of Emotions on the Persuasiveness of Detection versus Prevention Health AppealsOct 7, 2016 Meng-Hua Hsieh, Chethana Achar, and Nidhi Agrawal, 2016, 16-128
Actionable insights for managers on how to boost the persuasive power of "detection" health messages.
Creating and Appropriating Alliance Value Through Customer-Centric StructuresSep 1, 2016 Ju-Yeon Lee and Robert W. Palmatier, 2016, 16-127
A customer-centric structure enables firms not only to cultivate relational market-based resources but also to leverage those resources in alliances.
Arousal Sustainability in Shared Experiential ConsumptionAug 25, 2016 Eunsoo Kim, Anocha Aribarg, and Natasha Zhang Foutz, 2016, 16-126
By promoting shared consumption experiences, firms can cultivate a synergistic strategy of customer acquisition and retention.
Bloggers as Social Influencers: Optimizing Social Media Engagement via Blog CampaignsAug 25, 2016 Vanitha Swaminathan, Christian Hughes, and Gillian Brooks, 2016, 16-125
In blog campaigns, follower network size is not the only important factor in driving social influence: blogger–follower similarity and sentiment are equally important.