Research on real-world marketing problems

Every two years, the Marketing Science Institute asks its member company trustees to articulate their most pressing business concerns. This input from representatives of many of the world’s leading companies informs MSI's research agenda for the two years that follow, guiding funding decisions as well as special research initiatives and competitions. 

Learn more about current research priorities

More on MSI Research Initiatives:

Common Language Marketing Dictionary

Make sure you're speaking the same language by visiting the Common Language Marketing Dictionary, the global resource for defining marketing terms. MSI has partnered with MASB, ANA, and the American Marketing Association to create an ongoing, comprehensive encyclopedia of globally relevant and standardized marketing terms, activities, metrics, and systems.

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