10 Factors That Boost Mobile Coupon RedemptionJun 01, 2016
Findings of a two-year shopping mall trial (from Journal of Marketing Research).
The Value of RetargetingJun 01, 2016
Effectiveness of ad personalization hinges on timing and placement (from Marketing Science).
Data, Disruption, and the Transforming Media LandscapePrepared by Baek Jung Kim and Minjung Kwon, 2016, 16-300
Data science is transforming media and marketing communications. This conference, held February 24-25, 2016 at New York University, offered the latest evidence, practice-based findings, and emerging issues on programmatic buying, behavioral targeting, attribution modeling, content and creative, and predictive analytics.
Engaging Consumers in a Digitized WorldApr 15, 2016 Satya Menon, Managing Partner, Millward Brown Analytics and Joline McGoldrick, Vice President – Insights, Millward Brown Digital
Satya Menon and Joline McGoldrick will examine how marketers are successfully engaging consumers with context-based marketing in a variety of digital formats and platforms. What are the principles that are key to create persuasive advertising in the digitally connected world? How can we get an early sense of whether these new formats are getting traction among consumers? They present examples and case studies to illustrate our understanding of new and emerging ways to market to consumers.
Why Is It So Hard to Get Social Media to Work?Apr 14, 2016 Catherine Tucker, Massachusetts Institute of Technology
Why is it so difficult to create advertising that people are willing to share with their friends?
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