Changing Decision Processes
|How are decision processes changing, given that customers are now always connected and have more choice in what they attend to? Customers are now engaging with firms through complex journeys and paths to purchase and beyond. Firms must insert themselves — or their product or service — into the customer decision process at the right time in the right context to have an influence.|
Report Outlines Challenges of Understanding Digitized CustomersNov 02, 2016
A new report identifies six research priorities for academic-industry collaboration on the topic, “Understanding Digitized Customers in Digitized Environments.”
Do Online Ratings Reflect Actual Product Quality?Oct 24, 2016
Study says no, consumers trust them more than they should (from Journal of Consumer Research).
MSI Scholars and Companies Identify Six Critical Challenges for Managing Digitized CustomersSep 21, 2016
In a new report, “Understanding Digitized Customers in Digitized Market Environments,” a taskforce of MSI members and academics has identified six research priorities for academic-industry collaboration.
Why Firms Should Invest in Social MediaAug 25, 2016
Firm content on social media strengthens the effect of TV and email marketing.
Bloggers as Social Influencers: Optimizing Social Media Engagement via Blog CampaignsAug 25, 2016 Vanitha Swaminathan, Christian Hughes, and Gillian Brooks, 2016, 16-125
In blog campaigns, follower network size is not the only important factor in driving social influence: blogger–follower similarity and sentiment are equally important.
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