Feeling Economically Stuck Increases Variety SeekingAug 19, 2016 Sunyee Yoon and Hyeongmin Christian Kim, 2016, 16-124
This research highlights the important role that perceived economic mobility and economic status jointly play in consumer decision making.
5 Things I Know about Marketing – Rebecca Hamilton, Georgetown UniversityAug 05, 2016
“If consumers often make incorrect predictions about their future preferences, how can we, as marketing researchers, predict their preferences? It’s critical to choose the right research method,” says Georgetown's Rebecca Hamilton.
The Impact of Referral Coupons on Customer Behavior and Firm Revenues: Evidence from Field ExperimentsAug 5, 2016 Raghuram Iyengar and Young-Hoon Park, 2016, 16-123
Inspired by the success of referral campaigns in the service industry, retailers have begun offering coupons redeemable by target customers and their friends. How well do they work? The evidence is surprising.
Friends or Foes: Social Influence, Online Social Networks, and News ConsumptionJul 15, 2016 Catarina Sismeiro and Ammara Mahmood, 2016, 16-118
Does social network activity displace or promote traffic to, and engagement with, online news sites?
Effects of Affect on Consumer Behavior: A Meta-Analytic IntegrationJun 22, 2016 Nancy M. Puccinelli , Dhruv Grewal, Scott Motyka, Susan A. Andrzejewski, and Tamar Avnet, 2016, 16-114
The first study to quantitatively synthesize research on the effects of consumer affective feelings on evaluations and behavior
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