How, When, and Where In-app Ads Pay OffMar 08, 2017
Study points to untapped opportunities to improve targeting strategies.
Leveraging “FOMO” to Win and Keep CustomersMar 08, 2017
The feeling of missing out can be a boon or bane for marketers.
5 Things I Know About Marketing – John Deighton, Harvard Business SchoolMar 07, 2017
"The most difficult task of marketing professionals is to take from today’s intellectual triumphs without losing touch with the many dimensions of behavior that other psychologies and other thoughtful people, novelists, historians, and anthropologists among them, have to offer," says John Deighton.
Effects of Social Networks: Takeaways from the Digital Entertainment IndustryFeb 09, 2017 Elisabeth Honka, University of California, Los Angeles
As consumers socialize and share their experiences with products and services online, it is crucial for companies to understand how their purchase decisions and product engagement are influenced by the experiences and opinions of friends as well as the information generated by the social network as a whole.
Everybody Loves It, You’ve Got to Love It Too! The Downside of Receiving More (and More) Positive Word of MouthJan 30, 2017 David L. Alexander and Sarah G. Moore, 2017, 17-102
As consumers receive more positive word of mouth for a newly adopted product, they feel increasing pressure to perform as competently with the product as those who recommended it.
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