Identifying Opportunities for Repetition MinimizationJan 1, 1984 Rajeev Batra and Michael L. Ray, 1984, 84-108
Investigates whether ads that generate high message involvement product less build with repetition than those with low message involvement.
Identifying Competitive Brand Relationships When Consumers Seek VarietyJan 1, 1984 Leigh McAlister and James M. Lattin, 1984, 84-105
Supplies new technique for inferring competitive relationships from brand-choice data; compares results in a sample application to those produced by three existing techniques.
Consumers’ Time Expenditures: A Behavioral Model and Empirical TestJan 1, 1983 Philip E. Hendrix, Thomas C. Kinnear, and James R. Taylor, 1983, 83-109
Uses time-diary data obtained from a national probability sample to investigate factors influencing time spent in meal preparation, housework, and shopping.
Using Brain-Wave Measures to Assess Advertising EffectsJan 1, 1983 Jerry C. Olson and William J. Ray, 1983, 83-108
Identifies and examines the key theoretical and methodological issues involved in determining whether electroencephalographic measures of brain activity may be useful indicators of advertising effects.
Determinants of Food Consumption in American HouseholdsJan 1, 1982 Diane H. Schmalensee et al., 1982, 82-112
Based on a national survey, identifies determinants of food consumption, evaluates the relationships among these determinants, and segments American households according to differences in food consumption patterns.
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