Using Social Coupons to Enhance Customers’ Social EmpowermentJan 29, 2017 Sara Hanson and Hong Yuan , 2017, 17-101
The simple act of sharing a social coupon generates greater purchase amounts and purchase intentions.
6 Expert Views on the Consumer Internet of ThingsNov 03, 2016
Highlights from presentations at MSI's conference "Marketing in the Consumer Internet of Things" on September 30, 2016, at George Washington University.
Do Hashtags Signal a New Brand Entity?Oct 24, 2016
Social-media-based interactions aggregate to form “brand publics" (from Journal of Consumer Research).
Do Online Ratings Reflect Actual Product Quality?Oct 24, 2016
Study says no, consumers trust them more than they should (from Journal of Consumer Research).
Rumination and Financial Decision Making among the PoorOct 13, 2016 Gita Venkataramani Johar, Rachel Meng, and Keith Wilcox, 2016, 16-129
Why do economically disadvantaged consumers make myopic financial decisions such as overborrowing and taking on harmful loans? This study points to "financial rumination" and tests two strategies for reducing ruminative thinking to improve financial decision making.
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