Customer Relationships and Experiences
The 4 Minds of the Customer: A Framework for Understanding and Applying the Science of Decision MakingApr 07, 2017 Ryan Hamilton, Emory University
Ryan Hamilton will introduce the 4 Minds framework as a practical tool for understanding and applying the science of decision making in the marketplace.
Life in Pictures - How Taking Photos Affects Enjoyment and Memory of ExperiencesApr 07, 2017 Kristin Diehl, University of Southern California
Kristin Diehl will share findings from several field studies and lab experiments that show how photo-taking influences enjoyment of an experience and which aspects people remember from that experience.
Whitepaper: Driving Success in The Age of The CustomerApr 05, 2017 Steven Pepe
35 Lessons for Designing The Next Great Experience
Experience Infusion: How to Improve Customer Experience with Incidental ActivitiesMar 31, 2017 Mathew Chylinski, Ashish Sinha, David Sugianto Lie, and William Neill, 2017, 17-106
How marketers can make shopping more enjoyable—and improve customer decision making—without a costly redesign
Leveraging “FOMO” to Win and Keep CustomersMar 08, 2017
The feeling of missing out can be a boon or bane for marketers.
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