Customer Relationships and Experiences
Consumer and Object Experience in the Internet of Things: An Assemblage Theory ApproachDec 7, 2016 Donna L. Hoffman and Thomas P. Novak, 2016, 16-134
Traditional understandings of consumer experience fall short when it comes to the consumer Internet of Things. Here's a new framework to conceptualize consumer (and object) experience in these complex, interactive environments.
Feeling of Missing Out (FOMO) and Its Marketing ImplicationsNov 16, 2016 Ceren Hayran, Lalin Anik, and Zeynep Gürhan-Canli, 2016, 16-131
Is FOMO (feeling of missing out) a boon or threat for marketing? This study looks at what drives FOMO and the implications for customer loyalty and revisit and recommendation intentions.
6 Expert Views on the Consumer Internet of ThingsNov 03, 2016
Highlights from presentations at MSI's conference "Marketing in the Consumer Internet of Things" on September 30, 2016, at George Washington University.
What Makes Customers Adore Your Brand?Nov 02, 2016
Webinar featuring Deborah MacInnis, University of Southern California
How can companies turn their brand into one that customers love, trust, and respect? In this webinar, Debbie MacInnis will discuss “brand admiration”—the ultimate destination point for marketers, since “brand admirers” become loyal customers and brand advocates, creating efficient profit and opportunities for growth.
Report Outlines Challenges of Understanding Digitized CustomersNov 02, 2016
A new report identifies six research priorities for academic-industry collaboration on the topic, “Understanding Digitized Customers in Digitized Environments.”
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