Customer Relationships and Experiences
Prepurchase Preference and Postconsumption Satisfaction in a Service ExchangeJan 1, 1995 Glenn B. Voss and A. Parasuraman, 1995, 95-113
Develops a model to explore how prices and quality perceptions affect prepurchase preference and postconsumption satisfaction and how—and when—consumers integrate these perceptions.
Technological Consumer Products in Everyday Life: Ownership, Meaning, and SatisfactionJan 1, 1995 David Glen Mick and Susan Fournier, 1995, 95-104
Describes findings from a three-and-a-half year study of satisfaction with technological products, using pre-purchase and post-purchase interviews to examine sociocultural milieu, personal contexts, and meaning in product satisfaction.
Forming Perceptions of Overall Quality in Consumer Products: A Process of Quality Element IntegrationJan 1, 1995 Steven N. Silverman and Rajiv Grover, 1995, 95-103
Identifies three types of â??quality elementsâ?? that consumers use to evaluate a range of products, and the role each plays in perception of overall product quality.
Measuring Young Children’s Preferences: The Use of Behaviorally Anchored Rating ScalesJan 1, 1994 Yvonne Cariveau Karsten and Deborah Roedder John, 1994, 94-122
Describes a new scaling technique for assessing children's preferences that reduces the problems associated with traditional techniques by employing behavioral incidents rather than verbal labels or graphic devices to define scale points.
Selecting, Evaluating, and Updating Prospects in Direct Mail MarketingJan 1, 1994 Vithala R. Rao and Joel H. Steckel, 1994, 94-121
Introduces a methodology that allows direct mail marketers to rank prospects according to expected return and shows them which prospects should receive multiple mailings (and how many).
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