Customer Relationships and Experiences
6 Expert Views on the Consumer Internet of ThingsNov 03, 2016
Highlights from presentations at MSI's conference "Marketing in the Consumer Internet of Things" on September 30, 2016, at George Washington University.
Report Outlines Challenges of Understanding Digitized CustomersNov 02, 2016
A new report identifies six research priorities for academic-industry collaboration on the topic, “Understanding Digitized Customers in Digitized Environments.”
“Decision Comfort” Can Improve Customer ExperienceOct 23, 2016
Making consumers comfortable with their decision can pay off (from Journal of Consumer Research).
Does Customer Participation Always Benefit NPD?Oct 23, 2016
Effects vary by industry, market, and stage of development process (from Journal of Marketing).
5 Things I Know about Marketing – Duke’s Christine MoormanOct 20, 2016
"I tell my students: 'Love your customers,'" says Duke's Christine Moorman. "It’s the fundamental desire to please and create value for these individuals you have a relationship with. It’s a very heartfelt thing."
3 WAYS to GET CONNECTED
Employees of MSI Member Companies enjoy the benefits of complete online access to content, member conferences and networking with the MSI community.
Qualified academics benefit from a relationship with MSI through access to MSI.org, conferences and research opportunities.
The public is invited to enjoy partial access to msi.org content, a free e-newsletter, selected reports and more.