Smart Phones, Bad Calls? In-store Mobile Technology Use and Consumer Purchase BehaviorNov 18, 2014 Michael R. Sciandra and J. Jeffrey Inman, 2014, 14-116
Investigates the association between in-store mobile technology use and consumer purchase behaviors; based on two field studies conducted in grocery stores and mass merchandiser and an online experiment.
The Surprising Influence of Location on How We Search, Shop, and Sell OnlineSep 29, 2014
David R. Bell, University of Pennsylvania
David R. Bell gives an overview of his GRAVITY framework and explains how the real and virtual worlds connect and what Internet sellers must consider in order to succeed.
What Marketers Are Talking About - September 2014Sep 24, 2014
What’s new and newsworthy on the marketing front—from the Marketing Science Institute.
Insights from MSI - 2014 Issue 2Sep 11, 2014
For members only, Insights from MSI offers access to new research, ahead of journal publication. Each issue features managerial summaries of MSI working papers and other new reports.
Why Retailers Are Key to New Product SuccessSep 11, 2014
“In the consumer packaged goods industry, manufacturers that develop and launch a great innovation can no longer be sure that it will also become a commercial success,” says Barbara Deleersnyder.
3 WAYS to GET CONNECTED
Employees of MSI Member Companies enjoy the benefits of complete online access to content, member conferences and networking with the MSI community.
Qualified academics benefit from a relationship with MSI through access to msi.org, conferences and research opportunities.
The public is invited to enjoy partial access to msi.org content, a free e-newsletter, selected reports and more.