The Surprising Influence of Location on How We Search, Shop, and Sell OnlineSep 29, 2014
David R. Bell, University of Pennsylvania
David R. Bell gives an overview of his GRAVITY framework and explains how the real and virtual worlds connect and what Internet sellers must consider in order to succeed.
What Marketers Are Talking About - September 2014Sep 24, 2014
What’s new and newsworthy on the marketing front—from the Marketing Science Institute.
Insights from MSI - 2014 Issue 2Sep 11, 2014
For members only, Insights from MSI offers access to new research, ahead of journal publication. Each issue features managerial summaries of MSI working papers and other new reports.
Why Retailers Are Key to New Product SuccessSep 11, 2014
“In the consumer packaged goods industry, manufacturers that develop and launch a great innovation can no longer be sure that it will also become a commercial success,” says Barbara Deleersnyder.
How Marketers Can Optimize Their Multichannel Media MixSep 08, 2014
“The question of ‘which channel should the firm push sales to?’ does not have a straightforward answer,” says Emory Prof. Sandy Jap. “Simply pushing sales to the most profitable channel overlooks marketing spillovers that may drive very different sales lift patterns in other channels.”
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