The Effect of Manufacturer Advertising on Retail PricingJan 1, 1981 Mark S. Albion and Paul W. Farris, 1981, 81-105
Evaluates the relationship between manufacturer advertising and retail gross margins using information on 488 brands in 51 product categories sold through a supermarket chain.
Life-Cycle Cost: A New Form of Consumer InformationJan 1, 1980 R. Bruce Hutton and William L. Wilkie, 1980, 80-116
Presents the findings of an experiment investigating the effects of supplying life cycle cost information about appliances to consumers.
Retail Patronage BehaviorJan 1, 1980 Edgar A. Pessemier, 1980, 80-112
Describes key measures of retail patronage behavior and shows how formal quantitative analysis of patronage behavior can help guide strategic merchandising decisions.
Retail Assortments Some Theoretical and Applied ProblemsJan 1, 1980 Edgar A. Pessemier, 1980, 80-111
Demonstrates how techniques for measuring both quantitative and qualitative elements of a retail assortment can help managers achieve and control retail inventories more effectively.
The Economics of Health and Beauty Aids and General Merchandise Distribution Among Retailers and Service MerchandisersJan 1, 1980 Walter J. Salmon, Robert D. Buzzell, and Ronald Curhan, 1980, 80-110
Compares performance results by product category and by mode of distribution, based on data from 15 supermarket firms, 5 convenience store companies, and 15 service merchandisers.
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