The Economics of Health and Beauty Aids and General Merchandise Distribution Among Retailers and Service MerchandisersJan 1, 1980 Walter J. Salmon, Robert D. Buzzell, and Ronald Curhan, 1980, 80-110
Compares performance results by product category and by mode of distribution, based on data from 15 supermarket firms, 5 convenience store companies, and 15 service merchandisers.
Cooperative Advertising, Its Uses and Effectiveness: Some Preliminary HypothesesJan 1, 1979 Robert F. Young, 1979, 79-112
Treats the significance of co-op advertising as both a consumer-directed and trade-oriented promotion tool.
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