Partnering with the FrenemyFeb 12, 2016
Webinar featuring Sandy Jap, Emory University
Partnering holds the promise of all things good, so why do business partnerships and alliances fail so often?
A New Wave of Digital Disruption ModelsNov 09, 2015 Cheryl Han, Co-Founder, Keaton Row
In recent years, in a new wave of digital disruption, businesses are separating consumption activities that traditionally went together: content and advertising…
Think MultichannelApr 29, 2015
Video featuring Scott Neslin, Dartmouth College
From MSI conference, "Marketing Analytics in a Data-Rich Environment," in San Francisco, July 31-August 1, 2014. (Edited)
Investigating the Value of Competitive Mobile Loyalty Program Platforms for Intermediaries and RetailersApr 21, 2015 Joseph Pancras, Rajkumar Venkatesan, and Bin Li, 2015, 15-107
Investigates how differences in benefits obtained by retailers on a competitive mobile loyalty platform are affected by consumer search, retailer location, and consumer response to reward design from multiple retailers.
5 Things I Know About Marketing – Wharton’s Barbara KahnApr 09, 2015
"Everything consumers do is based on their perceptions," says Wharton's Barbara Kahn. "It’s striking how powerfully you can change behavior based on just changing perceptions."
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