A New Wave of Digital Disruption ModelsNov 09, 2015 Cheryl Han, Co-Founder, Keaton Row
In recent years, in a new wave of digital disruption, businesses are separating consumption activities that traditionally went together: content and advertising…
Think MultichannelApr 29, 2015
Video featuring Scott Neslin, Dartmouth College
From MSI conference, "Marketing Analytics in a Data-Rich Environment," in San Francisco, July 31-August 1, 2014. (Edited)
Investigating the Value of Competitive Mobile Loyalty Program Platforms for Intermediaries and RetailersApr 21, 2015 Joseph Pancras, Rajkumar Venkatesan, and Bin Li, 2015, 15-107
Investigates how differences in benefits obtained by retailers on a competitive mobile loyalty platform are affected by consumer search, retailer location, and consumer response to reward design from multiple retailers.
5 Things I Know About Marketing – Wharton’s Barbara KahnApr 09, 2015
"Everything consumers do is based on their perceptions," says Wharton's Barbara Kahn. "It’s striking how powerfully you can change behavior based on just changing perceptions."
How the Internet Has Changed the Marketing of Entertainment Goods: The Case of the Music IndustryJan 26, 2015 Dominik Papies and Harald J. van Heerde, 2015, 15-101
Investigates how broadband Internet has changed the relationship between record and concert revenues and the effectiveness of new releases, advertising, and TV and radio airplay, based on German data for close to 400 artists across seven years.
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