Innovation and Disruption
|In an age of disruption, marketers need new knowledge and new models on designing, developing, and bringing new products, services, and experiences to market. In addition, marketers are seeking new approaches to enable them to forecast, identify, and respond to market disruption and next-generation business models.|
How to Market the Consumer IoT: Focus on ExperienceMar 01, 2017
Donna Hoffman and Thomas Novak, George Washington University
While consumer experience (CX) has to date focused on products, brands and marketing environments, the consumer Internet of Things (IoT) presents new opportunities for interaction that has the potential to revolutionize consumer experience.
Beyond an Internet of “One-off Solutions”Mar 01, 2017
Peter Levin, Strategic Planner - Datacenter Group, Intel Corporation
Enabled by sensors, analytics, and new platform tools, the IoT is transforming marketing practices through direct measures of consumer behavior
Changing Their Tune: How Consumers’ Adoption of Online Streaming Affects Music Consumption and DiscoveryDec 28, 2016 Hannes Datta, George Knox, and Bart J. Bronnenberg, 2016, 16-136
Consumer adoption of music streaming boosts play counts and variety of listening; it also increases consumers' discovery of new digital content.
Consumer and Object Experience in the Internet of Things: An Assemblage Theory ApproachDec 7, 2016 Donna L. Hoffman and Thomas P. Novak, 2016, 16-134
Traditional understandings of consumer experience fall short when it comes to the consumer Internet of Things. Here's a new framework to conceptualize consumer (and object) experience in these complex, interactive environments.
Digital Disruption: Insights from SpotifyOct 23, 2016
Overall revenue effects of streaming are positive (from International Journal of Research in Marketing).
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