Innovation and Disruption
|In an age of disruption, marketers need new knowledge and new models on designing, developing, and bringing new products, services, and experiences to market. In addition, marketers are seeking new approaches to enable them to forecast, identify, and respond to market disruption and next-generation business models.|
Marketing: On the Cusp of a New “Golden Age”Nov 18, 2014 Jesko Perrey, Senior Partner & Global Knowledge Leader, McKinsey & Company
The coming period of marketing progress will depend on a critical balance of five elements: substance, story, science, speed, and simplicity. McKinsey’s Jesko Perrey shares insights and anecdotes on these five topics based on rich experience, detailed McKinsey analysis, and a series of CMO interviews.
Market-Making with Personal DataNov 06, 2014
John Deighton, Harvard Business School
From MSI's conference, "Marketing Analytics in a Data-Rich Environment," in San Francisco, July 31-August 1, 2014. (Edited highlights)
Two Centuries of Epochal Innovation and Stock Market BubblesJul 8, 2014 Alina Sorescu, Sorin M. Sorescu, Will J. Armstrong, and Bart Devoldere, 2014, 14-106
Examines the potential role of epochal innovations as catalysts for stock market bubbles; compiles a census of 16 epochal innovations commercialized by the private sector in the U.S. and U.K, and measures the path of stock prices and dividends for firms involved in their commercialization.
5 Things I Know About Marketing - Adobe CMO Ann LewnesMay 06, 2014
Adobe CMO and Senior VP Ann Lewnes shares some of her core beliefs about marketing.
The Right Marketing Mix for Platform FirmsDec 02, 2012
Firms operating in two-sided markets face a novel challenge in allocating marketing resources between their two customer groups. Shrihari Sridhar, Murali Mantrala, Prasad Naik, and Esther Thorson develop a model that allows the two investment decisions to affect one another.
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