Innovation and Disruption
|In an age of disruption, marketers need new knowledge and new models on designing, developing, and bringing new products, services, and experiences to market. In addition, marketers are seeking new approaches to enable them to forecast, identify, and respond to market disruption and next-generation business models.|
5 Things I Know About Marketing – GE’s Sean BurkeFeb 10, 2016
"More than ever, marketing must solve for speed and scale," says GE's Sean Burke. "We have to be faster in everything we do. Our customers expect that."
A Marketer’s Roadmap to Sustainable InnovationsNov 23, 2015
Texas A&M professor Rajan Varadarajan addresses the “imperative” for legacy or established firms to invest in developing sustainable innovation capabilities.
Finding Growth in Disruption: Key TakeawaysNov 16, 2015
Key takeaways from MSI's Fall 2015 Board of Trustees Meeting presentations.
Marketing Strategy for the Sharing EconomyNov 11, 2015 Arun Sundararajan, New York University
Arun Sundararajan discusses the technological and societal drivers of today’s sharing economy; capturing value from the new consumption models; pricing and product line opportunities; the shifting role of trust and brand; dealing with consumers who want to initiate offline transactions through an on-demand smartphone interface; the challenges raised when consumption experiences are moderated by one’s peers rather than by a dedicated salesforce; and value re-aggregation from the emerging, decentralized, blockchain-powered marketplaces.
A New Wave of Digital Disruption ModelsNov 09, 2015 Cheryl Han, Co-Founder, Keaton Row
In recent years, in a new wave of digital disruption, businesses are separating consumption activities that traditionally went together: content and advertising…
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