Innovation and Disruption
|In an age of disruption, marketers need new knowledge and new models on designing, developing, and bringing new products, services, and experiences to market. In addition, marketers are seeking new approaches to enable them to forecast, identify, and respond to market disruption and next-generation business models.|
Beyond Advertising: Creating Value Through All Customer TouchpointsMay 18, 2016 Webinar featuring Jerry Wind and Catharine Hays, The Wharton School
The fundamental relationships among brands, media, and people are being transformed, and just as we try to adapt, along comes a new disruption. Are you and your organization prepared to deal with today’s unprecedented speed and scope of technological change? In this webinar, Jerry Wind and Catharine Hays will describe a road map for an aspirational future. Based on their book, Beyond Advertising: Creating Value Through All Customer Touchpoints, their vision for business transformation draws on insights from more than 200 of the world’s most forward-thinking executives, innovators, and academics.
America Reimagined… and What That Means to Media Entertainment and NewsFeb 26, 2016 Jackie Hernández, Chief Marketing Officer, NBCUniversal Telemundo Enterprises
Technology and demographic shifts and trends are reshaping America and media consumption, especially with the fastest-growing consumer segment: the Hispanic…
Board of Trustees Meeting: Finding Growth in DisruptionPrepared by Scott Cowley, Matt Godfrey, and Ainslie Schultz, 2016, 16-304
Emerging technologies and changing consumer behaviors are upending current marketing wisdom and practice. How might firms respond? At MSI's Fall Board of Trustees Meeting, held on November 5-6, 2015 in Phoenix, Arizona, academic experts and marketing leaders offered insights, predictions, and stories of new ways to prosper and grow.
5 Things I Know About Marketing – GE’s Sean BurkeFeb 10, 2016
"More than ever, marketing must solve for speed and scale," says GE's Sean Burke. "We have to be faster in everything we do. Our customers expect that."
A Marketer’s Roadmap to Sustainable InnovationsNov 23, 2015
Texas A&M professor Rajan Varadarajan addresses the “imperative” for legacy or established firms to invest in developing sustainable innovation capabilities.
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