Digital Disruption: Insights from SpotifyOct 23, 2016
Overall revenue effects of streaming are positive (from International Journal of Research in Marketing).
Putting More Science in InnovationJun 28, 2016
In June, MSI joined with the Journal of Product Innovation Management to co-sponsor a research workshop on “Innovations in Data-Rich Environments” at the University of Tennessee’s Haslam College of Business.
How Free Digital Products GrowJun 12, 2015
As "free" becomes a dominant model, what does this mean for marketers?
Where Does Innovation Start: With Customers, Users, or Inventors?Apr 21, 2015 Stav Rosenzweig, Gerard J. Tellis, and David Mazursky, 2015, 15-108
Develops a framework with three agents – customer, inventor, and user – and three technologies – novel, imitative, and exaptive – that affect the origin of ideas for innovations; uses data on 180 innovations commercialized between 1900 and 1999.
How Product Emotions Can Captivate CustomersMar 16, 2015
When product emotions are genuine, they can be deeply meaningful to customers and therefore valuable, says Carnegie Mellon's Peter Boatwright. In a February 5 webinar based on his book, Built to Love, he describes how to create products that engage the marketplace and captivate customers.
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