Why Retailers Are Key to New Product SuccessSep 11, 2014
“In the consumer packaged goods industry, manufacturers that develop and launch a great innovation can no longer be sure that it will also become a commercial success,” says Barbara Deleersnyder.
Consumer Panels Can Be Better Than Experts at Predicting Good IdeasAug 29, 2014
Predictions with samples as small as 20 consumers were found to be reliable.
Two Centuries of Epochal Innovation and Stock Market BubblesJul 8, 2014 Alina Sorescu, Sorin M. Sorescu, Will J. Armstrong, and Bart Devoldere, 2014, 14-106
Examines the potential role of epochal innovations as catalysts for stock market bubbles; compiles a census of 16 epochal innovations commercialized by the private sector in the U.S. and U.K, and measures the path of stock prices and dividends for firms involved in their commercialization.
Defining Success in InnovationJun 13, 2014 Kirk Ward, EVP Research Methods and Offer Innovation, TNS
Kirk Ward presents recent TNS analyses that challenge the approaches we have all used to predict new product success.
5 Things I Know About Marketing - Adobe CMO Ann LewnesMay 06, 2014
Adobe CMO and Senior VP Ann Lewnes shares some of her core beliefs about marketing.
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