Consumer Panels Can Be Better Than Experts at Predicting Good IdeasAug 29, 2014
Predictions with samples as small as 20 consumers were found to be reliable.
Two Centuries of Epochal Innovation and Stock Market BubblesJul 8, 2014 Alina Sorescu, Sorin M. Sorescu, Will J. Armstrong, and Bart Devoldere, 2014, 14-106
Examines the potential role of epochal innovations as catalysts for stock market bubbles; compiles a census of 16 epochal innovations commercialized by the private sector in the U.S. and U.K, and measures the path of stock prices and dividends for firms involved in their commercialization.
Defining Success in InnovationJun 13, 2014 Kirk Ward, EVP Research Methods and Offer Innovation, TNS
Kirk Ward presents recent TNS analyses that challenge the approaches we have all used to predict new product success.
5 Things I Know About Marketing - Adobe CMO Ann LewnesMay 06, 2014
Adobe CMO and Senior VP Ann Lewnes shares some of her core beliefs about marketing.
Marketing Insights on New Product GrowthFeb 18, 2014
How does innovation grow sales over time? In Innovation Diffusion and New Product Growth, Eitan Muller, Renana Peres, and Vijay Mahajan summarize research on this important marketing question.
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