Integrated Customer Experiences
|Consumers are increasingly in control of the information flow. And marketers now have the ability to customize experiences, offers, and content. The key issue is getting marketing “right” in real time, whether B2B or B2C. How should firms design and serve up their offerings so that they are relevant in context — hitting just the right “notes” at the right point in the path to purchase or decision journey?|
How Product/Channel Decisions Influence Customer ValueMar 10, 2017
And what marketers can do about it
How, When, and Where In-app Ads Pay OffMar 08, 2017
Study points to untapped opportunities to improve targeting strategies.
Leveraging “FOMO” to Win and Keep CustomersMar 08, 2017
The feeling of missing out can be a boon or bane for marketers.
How to Market the Consumer IoT: Focus on ExperienceMar 01, 2017
Donna Hoffman and Thomas Novak, George Washington University
While consumer experience (CX) has to date focused on products, brands and marketing environments, the consumer Internet of Things (IoT) presents new opportunities for interaction that has the potential to revolutionize consumer experience.
Beyond an Internet of “One-off Solutions”Mar 01, 2017
Peter Levin, Strategic Planner - Datacenter Group, Intel Corporation
Peter Levin will offer a view of the future of the IoT as well as the challenges marketers must address.
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