Integrated Customer Experiences
|Consumers are increasingly in control of the information flow. And marketers now have the ability to customize experiences, offers, and content. The key issue is getting marketing “right” in real time, whether B2B or B2C. How should firms design and serve up their offerings so that they are relevant in context — hitting just the right “notes” at the right point in the path to purchase or decision journey?|
10 Factors That Boost Mobile Coupon RedemptionJun 01, 2016
Findings of a two-year shopping mall trial (from Journal of Marketing Research).
The Value of RetargetingJun 01, 2016
Effectiveness of ad personalization hinges on timing and placement (from Marketing Science).
Beyond Advertising: Creating Value Through All Customer TouchpointsMay 18, 2016 Webinar featuring Jerry Wind and Catharine Hays, The Wharton School
The fundamental relationships among brands, media, and people are being transformed, and just as we try to adapt, along comes a new disruption. Are you and your organization prepared to deal with today’s unprecedented speed and scope of technological change? In this webinar, Jerry Wind and Catharine Hays will describe a road map for an aspirational future. Based on their book, Beyond Advertising: Creating Value Through All Customer Touchpoints, their vision for business transformation draws on insights from more than 200 of the world’s most forward-thinking executives, innovators, and academics.
Beyond Advertising: Creating Value Through All Customer TouchpointsMay 18, 2016
Webinar featuring Jerry Wind and Catharine Hays, The Wharton School
In this webinar, Jerry Wind and Catharine Hays will describe a road map for an aspirational future.
Engaging Consumers in a Digitized WorldApr 15, 2016 Satya Menon, Managing Partner, Millward Brown Analytics and Joline McGoldrick, Vice President – Insights, Millward Brown Digital
Satya Menon and Joline McGoldrick will examine how marketers are successfully engaging consumers with context-based marketing in a variety of digital formats and platforms. What are the principles that are key to create persuasive advertising in the digitally connected world? How can we get an early sense of whether these new formats are getting traction among consumers? They present examples and case studies to illustrate our understanding of new and emerging ways to market to consumers.
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