Legal and Social Issues
Market-Making with Personal DataNov 06, 2014
John Deighton, Harvard Business School
From MSI's conference, "Marketing Analytics in a Data-Rich Environment," in San Francisco, July 31-August 1, 2014. (Edited highlights)
Does Retailer CSR Enhance Behavioral Loyalty?Aug 29, 2014
The impact on share of wallet varies across customer segments and activities, according to an analysis of grocery retail chain data.
What Happens When Online Resellers Use Brand Trademarks?Dec 20, 2013
Firms can benefit from marketing “spillovers.”
Customer Outcomes of Corporate Social Responsibility in Supplier-Customer RelationshipsOct 7, 2013 Christian Homburg, Marcel Stierl, and Torsten Bornemann, 2013, 13-119
Develops and tests a framework of the influence of a supplier’s CSR engagement on organizational customer outcomes, based on 200 matched supplier–customer dyads from a broad range of B2B industries.
The Merits and Dangers of E-Scores DebatedJul 14, 2013
At MSI’s April 2013 Trustees meeting, four panelists—representing the views of marketers and consumer privacy advocates—weighed in on the merits and dangers of e-scores.
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