Influencing Customer Opt-In and Opt-OutApr 07, 2015
Marketers should avoid over-marketing to customers who have joined a permission-based email program.
Brand Buzz in the EchoverseApr 6, 2015 Kelly Hewett, William Rand, Roland T. Rust, and Harald J. van Heerde, 2015, 15-104
Explores the complex feedback loops between corporate communications, news media, and user-generated social media; based on statistical analysis of a comprehensive brand communications dataset in the financial services industry from 2007-2014 and qualitative interviews with 13 brand communications executives.
Marketing StorytellingNov 17, 2014 Andrew J. England, Executive Vice President, Chief Marketing Officer, MillerCoors
Andy England shares stories about consumers, about beer, and about how marketing organizations need to change to meet the needs of the next generation of consumers.
How Marketers Can Optimize Their Multichannel Media MixSep 08, 2014
“The question of ‘which channel should the firm push sales to?’ does not have a straightforward answer,” says Emory Prof. Sandy Jap. “Simply pushing sales to the most profitable channel overlooks marketing spillovers that may drive very different sales lift patterns in other channels.”
The New Brand Normal ― It Really Is Not So New and It Is Anything But Normal!Mar 20, 2014
Scott Davis, Chief Growth Officer, Prophet
Scott Davis, Prophet, discusses "The New Brand Normal" at MSI's conference, "Brands in the Balance: Managing Continuity and Change," held in Charleston, SC, on February 11-12, 2014.
3 WAYS to GET CONNECTED
Employees of MSI Member Companies enjoy the benefits of complete online access to content, member conferences and networking with the MSI community.
Qualified academics benefit from a relationship with MSI through access to msi.org, conferences and research opportunities.
The public is invited to enjoy partial access to msi.org content, a free e-newsletter, selected reports and more.