Markets and Marketing Strategy
Pricing in Two-Sided Markets: A Case StudySep 11, 2014
From credit cards and video games to media and dating sites, diverse two-sided markets continue to intrigue marketing researchers with their complex dynamics.
New Product Exclusivity May Not Be a Good ThingAug 29, 2014
Exclusivity arrangements don't allow sellers to capitalize on positive word of mouth from rival customers.
Two Centuries of Epochal Innovation and Stock Market BubblesJul 8, 2014 Alina Sorescu, Sorin M. Sorescu, Will J. Armstrong, and Bart Devoldere, 2014, 14-106
Examines the potential role of epochal innovations as catalysts for stock market bubbles; compiles a census of 16 epochal innovations commercialized by the private sector in the U.S. and U.K, and measures the path of stock prices and dividends for firms involved in their commercialization.
Kusum Ailawadi Reviews Journal “Must Reads” from 2013Jan 13, 2014
We asked our Academic Trustees to recommend journal articles published in 2013 that are particularly relevant to marketers. Kusum Ailawadi is the Charles Jordan 1911 TU’12 Professor of Marketing at the Tuck School of Business at Dartmouth College.
MSI Academic Trustees Review Journal “Must Reads” from 2013Jan 10, 2014
MSI Academic Trustees offer their recommendations and thoughts on journal articles published in 2013 that marketers should read.
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