Metrics: Financial and Nonfinancial
eWOM and Product SalesJun 09, 2016
In an award-winning article, Ya You, Gautham Vadakkepatt, and Amit Joshi undertake a meta-analytic review of 51 studies to shed light on whether, how, and under what conditions eWOM works. (From Empirical Generalizations about Marketing Impact, 2nd. ed.)
2015 MSI H. Paul Root Award AnnouncedJun 08, 2016
Ya You, Gautham G. Vadakkepatt, and Amit M. Joshi are the recipients of the 2015 MSI H. Paul Root Award for their article, "A Meta-Analysis of Electronic Word-of-Mouth Elasticity,” which appeared in the March 2015 issue of Journal of Marketing.
Accountable Marketing: Linking Marketing Actions to Financial PerformanceJun 08, 2016
Webinar featuring David Stewart, Loyola Marymount University @ 1 p.m. EDT
David Stewart will discuss critical findings collected in Accountable Marketing: Linking Marketing Actions to Financial Performance.
Accountable Marketing: Linking Marketing Actions to Financial PerformanceMay 27, 2016 Webinar featuring David Stewart, Loyola Marymount University
David Stewart will discuss critical findings collected in Accountable Marketing: Linking Marketing Actions to Financial Performance. Published by the Marketing Accountability Standards Board, this volume collects the work of leading marketing, finance and accounting professionals and academics on marketing accountability and financial reporting. It represents the first-ever reference point for practicing professionals, faculty and students interested in marketing accountability, the development of standards for marketing reporting, and developing stronger linkages between marketing activities and outcomes, and the financial performance of the firm. Specifically, David’s webinar discussion will include the measurement of brand investment, the short- and long-term effects of marketing actions, and an approach to linking marketing activities to financial performance.
Dynamic Effects of Service Transition Strategies on B2B Firm Value: Tradeoffs in Sales, Profits, and Cash FlowMay 4, 2016 Mehdi Nezami, Stefan Worm, and Robert W. Palmatier, 2016, 16-108
Many B2B manufacturers are transitioning to services, but do they understand the performance effects of adding more service offerings? Using data on 525 manufacturers, this study looks at how service transitions affect sales growth, profitability, and cash flow volatility.
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