|Individuals and organizations interact through many channels, on multiple screens and devices, across a myriad of touchpoints and over time. Given the ubiquity of data, there is a new opportunity for firms to more fully understand the effect and value of their marketing actions. Big data, experimentation, and new models offer new insight into the causal levers and influences in this complex, extended world.|
The Marketing Research and Analytics RevolutionAlbert Valenti and Sarah Whitley, Boston University, 2014, 14-303
Summarizes the proceedings of MSI's Board of Trustees Meeting: "The Marketing Research and Analytics Revolution" held on April 10-11, 2014, in Boston, Massachusetts.
The Bayesian Revolution in Marketing ResearchJun 02, 2014
Video featuring Greg Allenby, Ohio State University
From MSI's Trustees Meeting, "The Marketing Research and Analytics Revolution," in Boston on April 10-11, 2014 (Edited highlights)
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