New Data and Skills
|The rapid change in marketing can best be seen in the plethora of new types of data and new analytic approaches to gain insights. There is also a sense that the old methods aren’t working as well, and that some of the traditional indicators and metrics are less effective. Marketers need new approaches that enable firms to gain insights from multiple approaches, to synthesize, to bring together disparate methods to drive action.|
Producing Marketing KnowledgeNov 04, 2014
Video featuring Carl Mela, Duke University
From MSI's conference, "Marketing Analytics in a Data-Rich Environment," in San Francisco, July 31-August 1, 2014. (Edited highlights)
What’s Ahead for Marketing Research?Aug 04, 2014
Video featuring Scott McDonald, Condé Nast
From MSI's Trustees Meeting, "The Marketing Research and Analytics Revolution," in Boston on April 10-11, 2014 (Edited)
Netnography: Social Media for Cultural UnderstandingJul 01, 2014
Rob Kozinets presents a cultural approach to the study of social media at MSI's Immersion conference, September 2013.
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