New Product Development
Perceptual Maps and the Optimal Location of New ProductsJan 1, 1986 Richard Schmalensee and Jacques-FranÃ§ois Thisse, 1986, 86-103
Builds on three areas of research perceptual mapping in marketing, modeling of markets with differentiated products in economics, and location theory in operations research to specify mathematically an approach to selecting optimal new product designs.
Novel Product Concepts from Lead Users: Segmenting Users by ExperienceJan 1, 1984 Eric von Hippel, 1984, 84-109
Extends applicability of multiattribute and multidimensional research techniques to new product concepts through use of special respondent samples.
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