5 Things I Know about Marketing - David Poltrack, Chief Research Officer, CBSJan 27, 2014
CBS Corporation’s Chief Research Officer David Poltrack shares some of his core beliefs about marketing.
Unpacking Loyalty: How Conceptual Differences Shape the Effectiveness of Customer LoyaltyOct 8, 2013 George F. Watson IV, Joshua T. Beck, Conor M. Henderson, and Robert W. Palmatier, 2013, 13-120
Synthesizes theoretical and empirical loyalty research in two studies: an item-level content analysis of loyalty research and a meta-analysis of 130 independent samples from 116 articles.
Customer Outcomes of Corporate Social Responsibility in Supplier-Customer RelationshipsOct 7, 2013 Christian Homburg, Marcel Stierl, and Torsten Bornemann, 2013, 13-119
Develops and tests a framework of the influence of a supplier’s CSR engagement on organizational customer outcomes, based on 200 matched supplier–customer dyads from a broad range of B2B industries.
MSI Awards Research Grants for “Thought Leadership on Sales”Jul 14, 2013
MSI and the Sales Excellence Institute (SEI) at the University of Houston are pleased to announce the winners of a research proposal competition to promote thought leadership on the sales profession.
Harnessing the Power of Social Media to Build TrustApr 11, 2013 Liz Brown Bullock, Director, Social Media and Community (SMaC), Dell, Inc.
Liz Brown Bullock will discuss how social media is more than a tool at Dell: it is a fully integrated part of brand strategy. Though listening and engaging in conversations, the Social Media Listening Command Center provides the foundation for all of Dell’s social activities, and its Social Outreach Services group has transformed online ranters into ravers. SMaC University has trained more than 7,500 employees to be brand advocates online, and at Dell’s in-person Social Think Tanks, customers and employees exchange insights that help shape the business.
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