Pricing and Promotions
Pricing in Two-Sided Markets: A Case StudySep 11, 2014
From credit cards and video games to media and dating sites, diverse two-sided markets continue to intrigue marketing researchers with their complex dynamics.
Mixed Effects of Discounts on Consumer EnjoymentAug 29, 2014
With less need to justify the expenditure, people pay less attention to consuming a discounted product.
Price Point and the Impact of Online BuzzAug 07, 2014
A study by Hyun Shin, Dominique Hanssens, Kyoo Il Kim, and Jean Choe points to the important role of price in determining how online product opinions influence purchase decisions.
Rising Prices under Declining Preferences: The Case of the U.S. Print Newspaper IndustryJul 3, 2014 Adithya Pattabhiramaiah, S. Sriram, and Shrihari Sridhar , 2014, 14-105
Using data from a top-50 U.S. regional print newspaper, illustrates how changes in one side of a two-sided market (advertising) can affect prices on the other side (readers).
Innovation Success: The Overlooked Role of the RetailerJun 2, 2014 Lien Lamey, Barbara Deleersnyder, Jan-Benedict E.M. Steenkamp, and Marnik G. Dekimpe, 2014, 14-103
Examines the role of retailer-controlled drivers in the success of new product introductions by consumer packaged goods manufacturers. Models the retailer’s decision regarding innovation adoption and traces first-year performance across 13 major retail banners.
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