Pricing and Promotions
Cashback Is Cash Forward: Delaying a Discount to Increase Future SpendingJul 1, 2015 Prasad Vana, Anja Lambrecht, and Marco Bertini, 2015, 15-112
Examines purchase behavior in the context of online cashback shopping, using panel data obtained from a large cashback company.
Indulgent Consumption: Redemption Windows and the Appeal of Daily DealsApr 3, 2015 Yogesh Joshi and Anastasiya Pocheptsova, 2015, 15-103
Explores consumer response to redemption windows for daily deals; analyzes the interactive effect of deal type (hedonic vs. utilitarian) and the length of redemption window on purchase likelihood.
How Free Digital Products GrowJan 22, 2015 Gil Appel, Barak Libai, and Eitan Muller, 2015, 15-100
Using data on tens of thousands of digital products, provides evidence that freeware’s growth pattern departs from the traditional bell-shaped growth with a cumulative “s-shaped” pattern; identifies archetype growth patterns for such free products.
Lifting the Veil: The Benefits of Cost TransparencyDec 12, 2014 Bhavya Mohan, Ryan Buell, and Leslie John, 2014, 14-119
Examines when and why firms benefit from cost transparency; uses six laboratory experiments and one natural experiment where firms disclose their variable costs explicitly and directly to customers.
Insights from MSI - 2014 Issue 2Sep 11, 2014
For members only, Insights from MSI offers access to new research, ahead of journal publication. Each issue features managerial summaries of MSI working papers and other new reports.
3 WAYS to GET CONNECTED
Employees of MSI Member Companies enjoy the benefits of complete online access to content, member conferences and networking with the MSI community.
Qualified academics benefit from a relationship with MSI through access to msi.org, conferences and research opportunities.
The public is invited to enjoy partial access to msi.org content, a free e-newsletter, selected reports and more.