Product and Service Management
Leveraging Feature Search TrendsOct 16, 2015
A promising source of marketing intelligence about evolving consumer tastes
Immersion 2015 TakeawaysSep 22, 2015
We’ve compiled key insights from each presentation in a customizable deck. We hope you find this useful as you share Immersion 2015 learnings and key…
Service Marketing Challenges for Product-driven and Service CompaniesSep 21, 2015 Valarie A. Zeithaml, University of North Carolina
Even for companies that sell tangible products, the service component is growing ever-more important. Valarie Zeithaml will discuss the pivotal challenges faced…
Services Marketing Expert Valarie Zeithaml Maps Product-to-Customer TransitionAug 14, 2015
Moving from a product to a customer focus can offer big payoffs—financial growth, improved customer satisfaction, differentiation—but many companies struggle with the transition.
Multi-feature Product Usage Offers Marketing OpportunityJun 12, 2015
Customer usage data can help firms improve product utility and maximize revenues.
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