Product and Service Management
Effects of Service Intervention on Social MediaJun 01, 2016
It’s important to uncover the relationship that drives consumer sentiment (from Marketing Science).
Marketing Interfaces: Consumer Behavior in the Evolving Digital EnvironmentApr 15, 2016 S. Adam Brasel, Boston College
Based on experimental research, Adam Brasel will explore how understanding new marketing interfaces, such as touchscreens and media multitasking, can be just as important as understanding the content they are used to access.
The Impact of Online Product Reviews on Product ReturnsJan 28, 2016 Nachiketa Sahoo, Chrysanthos Dellarocas, and Shuba Srinivasan, 2016, 16-101
Analysis of transaction-level data from a multi-channel, multi-brand specialty retailer suggests that online consumer reviews help shoppers make better purchase decisions—leading to lower product returns.
Understanding “Timeflow” in Consumer ExperiencesOct 22, 2015
Important insights for service and product marketers
Leveraging Feature Search TrendsOct 16, 2015
A promising source of marketing intelligence about evolving consumer tastes
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