Research Methods and Tools
Monitoring Brand Perceptions in Real TimeOct 23, 2016
Novel approach uses social media data to create perceptual map (from Marketing Science).
Mobile Diaries in Marketing ResearchAug 29, 2016
Diaries can capture what metered measures miss.
Detecting Customer Milestones in Cross-channel DataAug 29, 2016
New method extracts timely customer knowledge in big data.
Quantitative Analytics of Social MediaJul 29, 2016 Wendy Moe, University of Maryland
Wendy will explore the potential biases and pitfalls of social media data, and will introduce new models that accommodate these biases.
NetnographyJul 28, 2016 Rob Kozinets, University of Southern California
Rob will introduce the principles of netnography and online ethnography, bringing an experience-design-based focus to analysis of social media data.
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