Research Methods and Tools
“Big Search” Data Yields Competitive MapsOct 24, 2016
New approach enables visualization of complex market structures (from Marketing Science).
New Tool to Predict Consumer SpendingOct 24, 2016
Method allows more accurate prediction of wallet size and share when competitive data are unavailable (from International Journal of Research in Marketing).
“Yes/No” Format Gets People to ClickOct 23, 2016
Two experiments examine consumer response rates and participation (from Journal of Marketing Research).
Online Data Improves TV ForecastingOct 23, 2016
Consumers reveal their offline preferences through social posting activity (from Marketing Science).
Monitoring Brand Perceptions in Real TimeOct 23, 2016
Novel approach uses social media data to create perceptual map (from Marketing Science).
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