Research Methods and Tools
Online Data Improves TV ForecastingOct 23, 2016
Consumers reveal their offline preferences through social posting activity (from Marketing Science).
Monitoring Brand Perceptions in Real TimeOct 23, 2016
Novel approach uses social media data to create perceptual map (from Marketing Science).
Mobile Diaries in Marketing ResearchAug 29, 2016
Diaries can capture what metered measures miss.
Detecting Customer Milestones in Cross-channel DataAug 29, 2016
New method extracts timely customer knowledge in big data.
Quantitative Analytics of Social MediaJul 29, 2016 Wendy Moe, University of Maryland
Wendy will explore the potential biases and pitfalls of social media data, and will introduce new models that accommodate these biases.
3 WAYS to GET CONNECTED
Employees of MSI Member Companies enjoy the benefits of complete online access to content, member conferences and networking with the MSI community.
Qualified academics benefit from a relationship with MSI through access to msi.org, conferences and research opportunities.
The public is invited to enjoy partial access to msi.org content, a free e-newsletter, selected reports and more.