Role of Marketing/Market Orientation
Empirical Generalizations about Marketing ImpactSep 24, 2015
Webinar featuring Dominique M. Hanssens, UCLA
Highlights of MSI’s newly updated "Empirical Generalizations about Marketing Impact," which includes 123 generalizations about marketing impact on business performance.
A Data-Driven Approach to Understanding What Society Expects from LeadershipAug 20, 2015
Webinar featuring John Gerzema, BAV Consulting
Adaptive leadership requires skills traditionally thought of as “soft” or “feminine”. These “Athena” skills and competencies, such as empathy, collaboration, and communication, now drive tangible business outcomes and give organizations a competitive advantage.
5 Things I Know About Marketing – Rebecca Van Dyck, FacebookMay 28, 2015
"I think that one of the most innovative things we can do is to retain some consistency for our customers," says Facebook's Rebecca Van Dyck. "It's surprisingly hard for brands and marketers to do since we constantly strive for the next big thing."
When and How Does Board-Level Marketing Experience Impact Firm Performance?May 26, 2015 Kimberly A. Whitler, Ryan Krause, and Donald R. Lehmann, 2015, 15-109
Develops a conceptual model to explain how marketing impacts the firm and the conditions under which marketing experience on the board of directors impacts firm financial performance; tests model using 64,086 board member biographies and data from S&P 1500 firms.
Marketing: On the Cusp of a New “Golden Age”Nov 18, 2014 Jesko Perrey, Senior Partner & Global Knowledge Leader, McKinsey & Company
The coming period of marketing progress will depend on a critical balance of five elements: substance, story, science, speed, and simplicity. McKinsey’s Jesko Perrey shares insights and anecdotes on these five topics based on rich experience, detailed McKinsey analysis, and a series of CMO interviews.
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