Role of Marketing/Market Orientation
How Board-level Marketing Experience Improves Firm ValueJan 08, 2016
Marketers can help convert knowledge about consumers, competitors, and the market into successful strategies.
“I find out what the world needs, then I proceed to invent it”Nov 09, 2015 Sean Burke, Chief Marketing Officer – GE Healthcare, General Electric Company
So said Thomas Edison, the founder of General Electric, and a true disruptor in his time. In its labs and factories and on the ground with customers, GE is inventing the next industrial era to move, power, build and cure the world. GE veteran Sean Burke will discuss how GE Marketing contributes to “finding out what the world needs” and helping GE customers achieve their priority outcomes.
Does Customer-centric Alignment Improve Firm Performance?Oct 15, 2015
Achieving greater customer satisfaction can add coordinating costs.
Empirical Generalizations about Marketing ImpactSep 24, 2015
Webinar featuring Dominique M. Hanssens, UCLA
Highlights of MSI’s newly updated "Empirical Generalizations about Marketing Impact," which includes 123 generalizations about marketing impact on business performance.
A Data-Driven Approach to Understanding What Society Expects from LeadershipAug 20, 2015
Webinar featuring John Gerzema, BAV Consulting
Adaptive leadership requires skills traditionally thought of as “soft” or “feminine”. These “Athena” skills and competencies, such as empathy, collaboration, and communication, now drive tangible business outcomes and give organizations a competitive advantage.
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