5 Things I Know about Marketing - Wharton’s Jonah BergerSep 20, 2016
"Forget 'friends' and 'followers'," says Wharton's Jonah Berger. "To get people to share our message, we have to understand the psychology of sharing."
Bloggers as Social Influencers: Optimizing Social Media Engagement via Blog CampaignsAug 25, 2016 Vanitha Swaminathan, Christian Hughes, and Gillian Brooks, 2016, 16-125
In blog campaigns, follower network size is not the only important factor in driving social influence: blogger–follower similarity and sentiment are equally important.
Journal of Interactive Marketing Offers Access to Top ResearchAug 09, 2016
For marketers seeking new scholarly insights, the Journal of Interactive Marketing is offering free access to five articles selected by editor-in-chief Brian Ratchford for their relevance to marketing practice.
Quantitative Analytics of Social MediaJul 29, 2016 Wendy Moe, University of Maryland
Wendy will explore the potential biases and pitfalls of social media data, and will introduce new models that accommodate these biases.
NetnographyJul 28, 2016 Rob Kozinets, University of Southern California
Rob will introduce the principles of netnography and online ethnography, bringing an experience-design-based focus to analysis of social media data.
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