Big Data: Reinventing Marketing Using Big DataDec 04, 2012 Alex "Sandy" Pentland
With Big Data analysts can now begin to actually look at the details of social interaction and how those play out; we are no longer limited to averages like market indices or political classes, demographics, or purchasing trends. This gives us the ability to see the details of consumer behavior, and enables us to predict and even control the results. Alex Pentland will present a quantitative, predictive framework and real-world examples where big data was used to make marketing organizations more effective, to understand outside forces, and to drive change in consumer preferences.
Retailing in a Global, Multi-Channel WorldDenise Dahlhoff and Pavel Kireyev, 2012, 12-302
Summarizes the proceedings of MSI's conference, "Retailing in a Global, Multi-Channel World," co-sponsored with the Wharton School’s Jay H. Baker Retailing Center and the Fashion Institute of Technology, held June 20–21, 2012, in New York City.
Effect of Customer-Centric Structure on Firm PerformanceJun 15, 2012 Ju-Yeon Lee, Shrihari Sridhar, Conor M. Henderson, and Robert W. Palmatier, 2012, 12-111
Investigates how and when a customer-centric structure improves firm performance, using 13 years of secondary data (1998–2010) linking 174 firms’ structural alignment to performance
Driving Growth at Praxair: From Molecules to Market OrientationJan 01, 2011 Scott Sanderude, Vice President Marketing and New Business Development, Praxair, Inc.
Customer-centricity is at the heart of Praxair’s success over the last ten years. A strategic change initiative towards market orientation was initiated…
Too Close for Comfort? A New Look at Customer-Firm RelationshipsApr 01, 2010
An individualized approach to managing customers based on their attachment styles
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