Using Search Trend Data Improves Sales PredictionDec 18, 2015
Firms can use aggregated search query data to predict how well their brands will do—and how well the competition is faring.
Frontiers of MarketingPrepared by Daniel Penrice, 2015, 15-303
What are key findings that have emerged from academic research on MSI's 2014-2016 research priorities? This report summarizes presentations by leading academics at MSI's "Frontiers of Marketing" conference, held on July 30-31, 2015 at Boston College.
A New Wave of Digital Disruption ModelsNov 09, 2015 Cheryl Han, Co-Founder, Keaton Row
In recent years, in a new wave of digital disruption, businesses are separating consumption activities that traditionally went together: content and advertising…
Why Marketers Should Add “C” to “RFM”Oct 22, 2015
"Clumpiness" measure of consumer behavior can enable better targeting and segmentation.
“Your Action Is Needed”: The Effect of Website-Initiated Participation on User Contributions to Content WebsitesAug 13, 2015 Lior Zalmanson and Gal Oestreicher-Singer, 2015, 15-118
In a series of experiments on a video website, investigates the effects of website-initiated participation, in which the website requires the user to engage with its social features in order to consume content.
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